Marketing, Search Engine Optimization

• Define requirements, tasks, and resources associated with SEO strategy
• Manage and execute the implementation of SEO strategy
• Communicate to our clients and support team on strategy, project development, milestones, and results

Pre-implementation phase

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Provide recommendations and implementation strategies that are general and keyword specific for content development in coordination with SEO goals

Implementation and ongoing support phase

• Manage and execute implementation of SEO strategy
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
• Assist in link building campaigns in coordination with client SEO goals
• Develop and implement link-building campaigns

Content Marketing

Stafford Websites writes content for blogs, articles, news stories, and websites for a range of industries and target markets.

• Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans
• Research and provide creative insight into areas of interest, related to client keyword targets, business goals, and target markets.
• Evaluate, analyze, recommend and execute ideas for a variety of campaigns, landing pages, online content assets, and write or assist with news stories, blog posts, web pages

Social Media Marketing

Stafford Websites implements social media strategies by quickly understanding and supporting initiatives that will contribute to the goals and success of client campaigns, specific to social media.

• Collaborate closely with our clients to determine the best messaging approach.
• Research and administer social media tools in support of clients' social media strategy
• Develop and implement link building campaigns
• Develop, manage and execute communication/content strategies via social communities in coordination with client goals
• Manage and help to create marketing content to socialize and use for social media purposes
• Research and administer social media tools on a defined frequency in support of the social media strategy
• Monitor and evaluate social media results in coordination with established goals and benchmarks
• Report to client on project development, milestones, and results

Pay Per Click

Working closely with our client we quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

• Stafford Websites performs daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms
• Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics.
• Manage Display network placement lists on AdWords and other contextual advertising platforms.
• Develop and execute strategies for keyword opportunities, campaign structuring, targeting, display network
• Develop paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.